Internet Marketing

A good Internet Marketing plan will generate greater ROI than any other form of marketing by introducing different forms of media along the customer buying cycle.

55% of Americans use the internet everyday for research, email and social networking

Source: Neilson and Pew Research June 2010

Marketing online is no longer just about putting a “brochure like” website together! The “build it and they will come” era, has come and gone! With over a 400 million websites out there, consumer’s are not just desiring an experience on your website and with your company, they are expecting it.  The Internet has changed the buying process forever. The new buying process is about delivering the right content, to the right customer and the right time in the buying cycle, in the media format they prefer.

When a consumer first conducts a search on the Internet they are trying to solve a problem, unsure of what the solution is.  Your website needs to communicate what your solutions are quickly, as typically if the consumer does not feel you have what they are looking for within 5- 10 seconds, they are moving on in their quest for the answer.  If they do find some helpful information, your company’s product or service may make the “short list”, as they go on to find alternate solutions and then validate those solutions with their peers.  The key is to make sure your brand keeps them engaged and stays top of mind along this buying process.

Having an Internet Marketing strategy that keeps your customers and potential customers engaged with your brand is an ever evolving task. Your Online Marketing plan should address:

  • Being there when a consumer conducts a search through Search Engine Optimization and Search Engine Marketing
  • Ensuring  they find what they are looking for easily on your website
  • Providing something of value like a tool, newsletter or blog to keep them engaged
  • Using review sites and online public relations to validate your solutions is the best option
  • Influencing their peers through social networking
  • Keeping them engaged with your company and brand to solve potential problems in the future with e-mail and re-marketing tactics

This type of Internet Marketing methodology can increase your revenue and the lifetime value of your customer.   If your company is not utilizing every possible opportunity to create a dialog with current and future customers, along the buying cycle you are potentially leaving money on the table for your competition to have.  Don’t let your competition pass you by, if they aren’t already re-evaluating their Internet Marketing strategy, they will be.

MC i-Marketing Solutions helps small and medium sized business in Ocala, Gainesville and Central Florida drive generate leads, sales and publicity.

Begin to realize your revenue potential today by requesting a

Free Internet Marketing Consultation